The Conference You've Been Waiting For!

Clear your calendar - It's going down! American Salon's Better Business Conference kicks off on September 28th, and you're invited to take part in the festivities. Philadelphia is our meeting spot!
Come one, come all, bring your staff, and get your learning and networking on. This is going to be epic!

Success doesn’t just happen. It requires a passionate focus on implementing proven strategies that are designed to help businesses survive and thrive in an era where uncertainty seems to be the new norm.

If you want to find out what makes salons successful, attend the American Salon Better Business Conference this September in Philadelphia. It’s a comprehensive 1½ day event featuring peer-to-peer learning, best practices, idea sharing and plenty of take away ideas to improve your business.

We learned as well at the event last year... we realized that our website wasn't optimized for mobile devices so we made a change and re-launched on this platform. We hope you like it. Scrolll down for event video, photo gallery, schedule of events, hotel information and more!

REGISTRATION for the 2014 EVENT will open shortly.

Wow, look what some of last year's attendees had to say

  • "Having been to many salon business events I can tell you the Salon Better Business Conference was superb. The warm and engaging atmosphere, along with the knowledgeable panelists made for an overall excellent experience."

    Daniel Iannelli
    IANNELLI hair
    Philadelphia, PA

  • "Just when you thought you were running your business well... The seminar was expertly planned, kept my attention through to the end and was truly motivational. It was well worth the tuition!"
    Caryn Procaccini
    Caryn Max
    Moorestown, NJ

  • "What an amazing amount of valuable information! Well worth my time and money. I now have a solid plan that I started implementing the DAY I got home. Thank you American Salon and panelists! Looking forward to the next conference!"

    Jacque Stoddard
    Jacque Stoddard
    Knoxville, TN

Pretty amazing, right?

Book your hotel room today!

DoubleTree by Hilton Hotel-  Philadelphia Center City
237 South Broad Street
Philadelphia, Pennsylvania, 19107-5686
To make your hotel reservations please contact the hotel reservations department at 1-800-222-8733 and let them know you are attending American Salon's Better Business Conference or click here to book online.

 The hotel is offering a rate for $139 single or double occupancy.

Reservations must be made by September 5th in order to qualify for this rate.

Philadelphia, PA

Schedule (subject to change)

DAY 1 - Sunday, September 28

Opening Remarks & Keynote (Speaker to be announced soon)!

Presentation of the Research
American Salon commissioned exclusive research for the 2nd year in a row. This research identifies key performance indicators that set the best run businesses apart from the rest. The 2014 research dives more deeply into critical areas including compensation, marketing, technology and the characteristics of successful owners and managers. This session will present the findings of the research and share key takeaways.


Planning for Success

Successful business planning begins with setting goals. If you know your end game you can create a plan to achieve it. Learn what sorts of questions you should ask yourself, your partners and your managers. Once you’ve set your goals you’ll need to look at all aspects of your business and put together a list of strategies and tactics designed to achieve these objectives. Do you have the right resources and tools? What is your timeline? How will you measure your success and how will you revise your plan to address challenges and unforeseen occurrences?

Whether you’ve been in business for a long time or a short time planning is essential to running a good and profitable business. A good business plan will serve as the foundation for your business’ success.

It Takes Money to Make Money – Investing in your Business Wisely
Owning and managing a salon is about far more than the services provided to your customers. It’s about making sound decisions both large and small every day. This session will examine the financial decisions you can make to improve your business in the near and long term.

      • • Learn how to manage cash flow to keep your business thriving even during lean times

 • Discover what actions provide your best return on your investment

 • Explore how to reduce your debt and learn why not all debt is bad

Of course, none of this is possible without an accurate budget! This session will examine the vital role of the budget in managing a salon business.

Networking Reception
Continue the learning! Mingle with the educators and fellow salon professionals at this casual networking reception.

DAY 2 - Monday, September 29

Employee Motivation and Retention

In a service industry it’s all about the employees. After all, they are the people who keep your customers coming back for more. What do employees want? The answer is simple…exactly what the rest of us want: a decent living, a pleasant work environment, to be appreciated and goals for the future.

In this session you will learn strategies and ideas to keep your employees engaged, motivated and making money for themselves and the salon.

Pay It Forward - Compensation Models that Work

The greatest expense for any salon is employee compensation.  It’s also one of the best tools for keeping your staff engaged, motivated and loyal.  What you pay your employees and how they are paid is critical to a salon’s success.  Commissions, incentives, benefits and bonus models can all factor into the equation. 


Hear from successful salon owners on how they handle compensation and how they determine which model was best for their business.  The information presented in this session will explore different compensation options.  You’ll walk away from this session with ideas and information to consider as you reexamine your salon’s compensation structure.

Does one size fit all?

Break in the Action (because our brains will be so filled, we will need a breather)!

Marketing Strategies That Work 

Whether you are an established salon or just starting out marketing matters!  Before you decide your marketing mix you must decide how much time and money you’re willing to invest in marketing your business.  Many salons assume that “if you build it they will come”.  Don’t fall into this trap! 
This session will teach you:

·         How to develop your unique selling proposition


·     What sets your salon apart from all the other salons in your area

·         How much you should invest in marketing

·         What to expect from your marketing investment

·         What low cost/no cost marketing strategies work

·     How to evaluate your marketing efforts 

Networking Lunch and Round Table Discussions

The Rules of Engagement: Can Social Media and Mobile Marketing Grow My Business?

There is no shortage of media avenues a business can leverage. This session will explore some of the social media strategies that have been implemented successfully. You will learn about:

·    Groupon, Living Social etc – Do they really drive long term business or is it just discounting services and eroding profits?

·     Facebook, Twitter and Instagram – How much time should be spent, what   returns should be expected and what are the ways to measurement success?

·     Mobile Marketing – Learn why having a mobile strategy is important

Role Models 

As a salon owner or manager the business is often a reflection of you.  The 2014 research explores some characteristics of a successful salon owner and in this session you’ll hear about the traits of top salon management and what sets them apart from their peers.  Discover how to:

·         Identify your strengths and weakness

·         Lead by example

·         Capitalize on your strengths

·         Compensate for your weaknesses

·         Stay motivated 

Closing Session - Ask the Experts

In this session a panel of experts will share their thoughts on the key takeaways from the conference.  Hear ideas that you can implement immediately to improve your business.  This session will also give participants the opportunity to ask questions about what they’ve learned at the conference.

Speakers and Panelists to be Announced Soon.

Our 2013 event panlelists included some of the best in the industry like; Keynote:
Virginia Meyer, Co-Founder & COO - Red Chocolate, Kurt Kueffner, Founder - Kueffner Workshops
Colin Caruso, Owner, CARU Salon,  Patrick McIvor, Artistic & TechniCulture Director - Goldwell and KMS California and Carolyn O'Connor, AVP Business Education & Training - Redken & Pureology just to name a few!

We're working on a killer line up for this year's event - stay tuned!
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Conference Registration

Includes 2.5 days of the conference, networking functions and conference hand-out.


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